Wednesday, September 16, 2015

Cognitive Dissonance


I find this really true. Sometimes, however well or comprehensive you present your case or argument and even if presented with an undisputable evidence against the existing belief. That feeling of uncomfortable or perhaps the already built up or developed conviction - unconsciously most of the time will defend itself from any other belief or understading that contradict or is oppose to the existing belief and or understanding. Don't you think so?

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